Making your own website with no experience is harder than it sounds because you end up having to learn a bunch of new stuff all at once. You're running your own business already, do you want to use up all of your downtime for months for a website that might not perform well and might not give your business a professional look. It’s not just “build a page and post it online”— you need html for structure, CSS for design, and sometimes JavaScript if you want anything interactive. Even basic things like centering text or changing colors in all the right places can take way more effort than you’d expect at first.

You also have to figure out a bunch of tools that don’t feel super beginner-friendly, like code editors, testing in the browser, and hosting services to actually get your site online. It’s a lot of switching between different places just to get one thing working.

There are free site builders out there. There are tons of them and they've been around for a long time, and some have a higher learning curve than others. You can get a basic site working, but there's still the matter of all the small details that work towards your business being found easily. You'll still have to create landing pages and you'll still have to figure out mobile responsiveness, among other types of continuous updates.

On top of that, there are all these early decisions you’re supposed to make—like whether to use a website builder or code it yourself—and it’s hard to know what’s “right” when you’re just starting out. And when something breaks, the error messages usually aren’t very helpful, so it can feel like guessing your way through fixes.

On the plus side, building websites can be a lot of fun, learning a new skill is always a good thing, and you can impress your new web designer with it when you finally decide to hire one lol.